Ma in Visual design & integrated marketing communication

The Programme Overview
The MA in Visual Design and Integrated Marketing Communication (Second Level Academic Degree in Communication Design) provides a synthesis between the typical marketing approach, as usually covered in more corporate business oriented courses, to help students develop a solid background in the field, and the artistic-expressive approach as also used by new technologies, gaining a wide range of technical and design production skills. By working on real briefs, they have the chance to put their acquired skills into practice and to undertake all phases of complex communication projects.

Learning objectives
Over the MA, students will have the opportunity to:

° Decode the elements and languages of communication as well as their contemporary cultural and imaginary contexts.
° Assess different languages of communication and identify the impact of the communication processes on today's socio-economic and cultural context.
° Manage complex communication projects, finding the right balance between the economic and the artistic-creative dimension.