Ma in User Experience Design
Design complex digital experiences by combining user-centred thinking, visual culture, and strategic design methodologies.
The Programme Overview
The MA in User Experience Design (Second Level Academic Degree in Communication Design) provides the theoretical, technical and methodological skills for the design of complex digital communication systems. Through a continuous synthesis between creativity and strategy, and with an analytical and systemic approach to design that refers to cognitive psychology and contemporary visual culture, the MA deals with the study and design of digital interfaces and has a focus on user experience (UX/UI) as well as on information architecture.
Learning Objectives:
Over the MA, students will have the opportunity to:
° Identify the potential offered by new technologies as well as the impact of the interaction between men and information technology systems, also trying to understand their influence on communication processes.
° Searching and analyse the necessary information to devise effective creative solutions and develop contemporary languages and visual styles, that are also suited to the technological context.
° To organise and manage complex design projects integrating the experience, branding, design and usability aspects of digital products or online services, in order to efficiently fulfil the content management goals.