Ma in Product & Service Design
Design innovative products and services that respond to ethical, technological, and sustainable challenges of contemporary society.
The Programme Overview
The transition of the modern world from a “society of goods” to a “society of services”, and the search for a sustainable relationship with nature, gives designers the chance to explore the ethics of design more thoroughly. During the MA in Product and Service Design (Second Level Academic Degree in Design), professors and professionals guide students to become full-scale designers, capable of envisioning new products and services, managing all phases of a project’s development, from conception to manufacturing and release onto the market, through definition of the design strategy and material researching.
Over the MA, students will have the opportunity to:
° Learn an integrated approach to design open to explore values and needs of a new, global humanity, as well as its sustainable relation to the environment.
° Anticipate the possible evolutions of the object's role as a physical terminal of virtual relation and interaction systems.
° Develop projects through experience-based, physical relations to the objects, experimenting with rapid prototyping systems and digital fabrication.