Master's in Fashion Digital Marketing
Design digital marketing strategies and content tailored to the contemporary fashion and lifestyle industry.
The Programme Overview
The Academic Master is an intensive study path that analyses the developments of the contemporary fashion system in terms of marketing, communication and culture, with the aim of preparing professionals in the digital marketing field, capable of creating specific contents and strategies for fashion and lifestyle brands. With the study of digital technologies, tools and media within theoretical and project-based courses, where lectures are complemented by seminars and thematic workshops, the students can develop a self-sufficient, innovative and critical approach.
Learning objectives
Over the AM, students will have the opportunity to:
° Understand the contents, expressive languages and tools underlying digital marketing in the fashion and lifestyle sector.
° Acquire skills to design, plan and implement strategies dedicated to the fashion and digital systems.
° Develop an aptitude for teamwork and the competence to manage various situations independently, with the ability to interact with professionals and sectoral entities.