Master's in Creative Advertising
Develop powerful creative ideas through copywriting, storytelling, and art direction across multiple media.
The Programme Overview
The one-year Academic Master provides students the chance to develop their talents in copywriting, storytelling and art direction, enabling them to ideate campaigns across various types of media. The programme alternates the teaching of the basics of creative advertising - from terminology to project logics - to a “learning by doing” didactic approach: students, in fact, will attend intensive workshops with leading companies and sector professionals and will be encouraged to participate in prestigious international creative competitions.
Learning objectives
Over the AM, students will have the opportunity to:
° Acquire the basics of creative advertising through theory and practice.
° Experiment with real campaigns and briefs with international leading partners.
° Participate in prestigious international creative competitions.