BA in Marketing & Management for Creative Business
Combine creativity, business, and AI to design innovative marketing strategies for the creative industries.
The Programme Overview
The BA trains professionals who can drive innovation in the creative sectors, using smart technologies as a key tool for designing strategies, services, and products of the future. The course places AI at the heart of the curriculum, exploring its applications in marketing, communication, and entrepreneurial development processes. Students will acquire cross-disciplinary skills that combine technology, business, and creativity, enabling them to become hybrid professionals capable of working as developers, creatives, and start-up founders. The teaching approach focuses on “operational know-how” and practical experimentation, encouraging autonomy, entrepreneurial spirit, and collaborative work within multifunctional, multicultural, and multi-specialist teams.
Learning Objectives
° the ability to analyse market, business, and communication data, also through the use of appropriate supporting tools.
°the ability to develop and manage multichannel communication projects within temporary, multicultural, and multifunctional teams, using appropriate and consistent creative solutions.
°knowledge and application of the main AI tools to support managerial, creative, and media-related design processes.