BA in Graphic Design & Art Direction
Develop visual identities and creative strategies across branding, communication, and contemporary design platforms.
The Programme Overview
This BA guides students into the varied world of communication, a dynamic and ever-expanding sector, as are its possible professional applications. With its three main specialisations - Brand Design, Creative Direction and Visual Design – the BA offers an interdisciplinary programme tackling several fields, from graphic design, advertising, publishing, motion graphic and 3D modelling, web design and UX/UI, to generative applications of artificial intelligence. The students also participate in real briefs’ design in collaboration with both national and international partners, through the experimental activity of the creative workshop.
Learning objectives
Over the BA, students will have the opportunity to:
° Explore multidisciplinary approaches.
° Conduct research, define strategies and innovate.
° Experiment on real brief with leading international partners.