BA in Fashion Marketing Management
Develop your creative identity as a fashion designer through hands-on projects and collaboration within the international fashion system.
The Programme Overview
This course aims to train professional figures capable of managing the multidisciplinary complexities of the Fashion System, connecting the ideation and development phase of the product to marketing, communication, and distribution strategies. The course provides cultural, design, and management skills related to fashion supply chain and marketing management. Students will develop brand vision and identity projects, digital communication, and distribution starting from the knowledge of the product system and designing strategic processes related to the new demands of the digital marketing market and new models of creative entrepreneurship related to the supply chain and sustainable design.
Objectives
Over the BA students will have the opportunity to:
° gain the cultural, design, and technical competencies related to the fashion product.
° develop brand identity and brand vision projects, in line with new market demands, digital marketing evolution, and creative entrepreneur models.
° explore multidisciplinary approaches and new scenarios